Devdutt Pattanaik —

I help leverage the power of myth in business, management, and life.
Myth = Belief =  Subjective Truth = Cultural Assumptions.
Mythology = stories, symbols and rituals that communicate myth.
Latest Articles
  • Descendants of Chitragupta

    In one story, popular in the Gangetic plains, the god of death, Yama, wanted a scribe to help him keep a record of people’s karma. And so Brahma created Chitragupta (he who knows the secrets of diagrams i.e. scripts), who held in his hand a pen and inkpot.

  • The hymns of the first Hindus

    Beyond the codes, metaphors and allegories, the mantras of the Rig Veda reveal how the first Hindus engaged with the unknown.

  • Is tribalism better than casteism?

    While people decry the lower rate of inter-caste marriages in India, they don’t decry the low rates of inter-tribe marriages in India. The former is seen as indicator of casteism but the latter is not seen as indicator of tribalism.

  • A good leader is one who rules with a sense of detachment

    A leader is appointed by the people, from the people, and for the people… However, his success depends on whether he is aligned to wisdom…

  • Even the Gods played sport

    We can safely say that sport in India began in both agricultural communities as well as martial communities.

Know this Book

Book Cover: Culture: 50 Insights from Mythology