Devdutt Pattanaik —

I help leverage the power of myth in business, management, and life.
Myth = Belief =  Subjective Truth = Cultural Assumptions.
Mythology = stories, symbols and rituals that communicate myth.
Latest Articles
  • The Immortals

    Published on 23rd April, 2016, in Mid-day In Hindu mythology, whenever an asura asks for immortality, Brahma tells them that they can have whatever they wish except that. The clever asura then asks for a boon that will render him immortal for all practical purposes. But, embedded in the boon is a loophole, a vulnerability that the devas take advantage of, ...

  • Why is Shiva represented by a sexual symbol, asks a new book

    Shiva to Shankara – a book excerpt

  • The colour of Krishna’s skin

    When did the natural black become the supernatural blue?

  • Dharma in the forest

    Both in the Ramayana and the Mahabharata, we are left to wonder which space is more cruel: the forest or the human settlement.

  • Romeo squads? Let’s rename them after Kichaka or Dandaka

    This worldview that locates the hermit over the householder, and men over women, dominates the Hindu right, though in keeping with contemporary thinking, celibacy is no longer linked to the occult. Instead it is linked to service.

Know this Book

Book Cover: Shikhandi: And Other Tales They Don’t Tell You