Devdutt Pattanaik —

I help leverage the power of myth in business, management, and life.
Myth = Belief =  Subjective Truth = Cultural Assumptions.
Mythology = stories, symbols and rituals that communicate myth.
Latest Articles
  • The laughter of women

    The idea of a woman laughing at a man is seen as the most humiliating act, enough for justifying her abuse her in public.

  • Are Hindus vegetarian?

    Published on 14th June, 2017, on The idea of “vegetarian” diet has spread throughout the world, thanks to many Hindu and Jain immigrants in the USA and the UK and the popularity of yoga. However, not all Hindus are vegetarian. In fact, most aren’t. Since vegetarian practices distinguishes Hindus from other communities, and was seen as “quaint” in western societies ...

  • The pea-brahmachari

    At the heart of the hysteria over the peacock’s tears is Hinduism’s great discomfort with sex.

  • Itihasa is not fantasy

    Itihasa is not fantasy; it is not history either at least not in Sanskrit.

  • Male verbs and female nouns

    Verbs reveal what you do. Nouns reveal what you have.

Know this Book

Book Cover: Sita