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I help leverage the power of myth in
business, management, and life.

Myth = Belief =  Subjective Truth
= Cultural Assumptions

Mythology = stories, symbols and rituals that communicate myth.

Latest Articles »

  • What we really mean when we say that Modi became the prime minister of India because of karma


    When Prime Minister Narendra Modi came to power riding a very popular wave, was it karma at work? When we ponder on this question, we understand karma. This article is about karma, not Modi.

  • Krishna, the wrestler


    When you think wrestling, Krishna is not the first name that comes to mind… And yet, Krishna is a great wrestler.

  • Tirupati: Playing dice with a god in debt


    Debt or rina is a key concept in Hinduism… life is about ‘giving’ not about ‘taking’. Giving reduces debt and liberates us. Taking binds us to the world.

  • Mythology everywhere


    Mythological films stand between fantasy films on one hand and historical films on the other.

  • A sensitive topic


    Oversensitive women indicate material affluence, and insensitive men represent spiritual triumph. Gender prejudices notwithstanding, are the two really so different?

  • The Bacchus of Bharat


    On the fringes of mainstream Hinduism lie the stories of Kilkari Bhairava — raw and elemental, they deal with sex and violence.

  • Mythology of equality


    Nature has no favourites and every plant and every animal has to fend for itself to survive.

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