Devdutt Pattanaik —

I help leverage the power of myth in business, management, and life.
Myth = Belief =  Subjective Truth = Cultural Assumptions.
Mythology = stories, symbols and rituals that communicate myth.

Latest Articles

  • Dayanand & Vivekanand

    Both had many critics — some sincere who disagreed with their interpretations; others simply envious of their success, or plain cynics.

  • Do Hindus lose their caste when they travel abroad?

    If you value caste, then this thought can be depressing, even terrifying. If you are indifferent, it will not matter.

  • Epics as Novels

    Most people in India are not familiar with the Sanskrit Ramayana or Mahabharata. We read popular versions…

  • Jejuri: Shower of Turmeric

    The temple which is known through poetry.

  • A Harappan Parvati?

    She could very well be the bangle-seller’s daughter. Or a local princess. Or maybe an exasperated girl-child, because she did not like the food prepared. We really don’t know.

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Book Cover: My Gita

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