Devdutt Pattanaik —

I help leverage the power of myth in business, management, and life.
Myth = Belief =  Subjective Truth = Cultural Assumptions.
Mythology = stories, symbols and rituals that communicate myth.
Latest Articles
  • Who is a Hindu? How Hinduism was enriched by rivalry

    Every religion is an outcome of many historical and geographical forces. Every religion has a past and transforms over time.

  • Othering the Asuras

    Published on 8th July, 2018, in Mid-day In Hindu mythological stories narrated in the Puranas, Brahma’s son Kashyapa has two wives. One called Aditi, the other called Diti. Aditi’s children are called Adityas or Devas, and they reside in the celestial realms above the sky. Diti’s sons are called Daityas, and they reside in the subterranean realms known as Patal, or ...

  • 8 stories about Lord Krishna you have never heard before

    In his new book, Shyam, mythologist Devdutt Pattanaik finally puts together the whole story of Krishna. What you will read below is not an excerpt from the book, but eight things that Devdutt himself learned about one of Hinduism’s most popular gods.

  • Aggregation of Buddhist atoms

    They clarify that there is a soul within every individual living (jiva-atma) being and there is a cosmic soul that encompasses the universe (param-atma)

  • High cost of diversity

    Can we say that India’s diversity is the reason why it seems ‘chaotic’?

Know this Book

Book Cover: Devlok with Devdutt Pattanaik 2