Devdutt Pattanaik —

I help leverage the power of myth in business, management, and life.
Myth = Belief =  Subjective Truth = Cultural Assumptions.
Mythology = stories, symbols and rituals that communicate myth.
Latest Articles
  • Epics about Women

    In the Tamil epics, we see three kinds of women: the woman who has relationships with many men, the woman who has a relationship with one man, and the woman who has relationships with no man.

  • Who is a Hindu? Hinduism’s DIY kit

    It is time to reclaim the diversity offered by the four-spice model of purush-artha.

  • Hinduism thrives on diversity, Hindutva on monotheism of Abrahamic faiths

    In nature, there is diversity. There is also equality in the sense that no creature is nature’s favourite. Every living organism has to fight for its survival using its strengths and overcoming its weaknesses to find opportunities and fend off threats. The cultural idea of equality is very different: it is the myth that shapes the Abrahamic faiths.

  • Using Puranas for politics

    Politics may change but there is always a political enemy, and so the Puranas lend themselves to serve as communication and even propaganda tools to whip up popular sentiment.

  • Radha or Meera?

    People… are unable to distinguish the mythic past from the historical past.

Know this Book

Book Cover: Jaya