Devdutt Pattanaik —

I help leverage the power of myth in business, management, and life.
Myth = Belief =  Subjective Truth = Cultural Assumptions.
Mythology = stories, symbols and rituals that communicate myth.
Latest Articles
  • The sage who witnessed all

    Markandeya is a rishi of great repute because the characteristic most associated with him is his immortality.

  • Herding Indian cats in a non-compliant culture

    Published on 9th February, 2019, in Economic Times One of the things that you notice when you travel to countries like Australia and Singapore is the obsession with rules and regulations, and the rigorous implementation of systems. A car parked in the wrong place is immediately fined, not using seat belts in the backseat, is immediately fined. The system is so strong ...

  • Northeastern love for Krishna

    Published on 3rd February, 2019, in Mid-day When one speaks of Krishna, one usually speaks of North Indian traditions of Surdas and Mirabai, or South Indian traditions of Andal and the Alwars. Chaitanya Mahaprabhu dominates eastern traditions of Krishna, just as Vallabhacharya and Dyaneshwara dominate the Western traditions. But we rarely pay attention to the Northeast of India: Assam and beyond, ...

  • Who is a Hindu?: Making of a Hindu king

    The king brings order. But how does one establish himself as a ruler?

  • As you sow, so you may not reap

    Our entire life is about repaying debt’s incurred in previous lifetimes and avoiding a generation of new debts.

Know this Book

Book Cover: Devlok with Devdutt Pattanaik 2