Devdutt Pattanaik —

I help leverage the power of myth in business, management, and life.
Myth = Belief =  Subjective Truth = Cultural Assumptions.
Mythology = stories, symbols and rituals that communicate myth.
Latest Articles
  • The five holy men

    They are often represented by the palm of the hand, mounted on a mound.

  • Marking your expiry date

    Nothing lasts forever. We know that. Yet, culture is all about ‘built to last’.

  • Homophobia is subtle in Gurudom

    Most of these gurus do oppose the criminalising of homosexuality, and so appear to be modern. However, they do see homosexuality as a deviance (or its Sanskrit equivalent), or a ‘fluidity’ that needs explanation, management and re-alignment.

  • Who is a Hindu? The fog around Shankara

    There are two ways of looking at Adi Shankaracharya — through the historical lens and the hagiographical lens.

  • Yagna or Puja

    Vedic yagna is conventionally translated as ‘sacrifice’ and Puranic puja is translated as ‘worship’. This translation is the basic problem.

Know this Book

Book Cover: Shikhandi: And Other Tales They Don't Tell You