Devdutt Pattanaik —

I help leverage the power of myth in business, management, and life.
Myth = Belief =  Subjective Truth = Cultural Assumptions.
Mythology = stories, symbols and rituals that communicate myth.
Latest Articles
  • Of hunger in heaven

    We realise the three Swargas in Hindu mythology are designed very differently from the single heaven of Abrahamic mythology.

  • Validating human existence through the Indian scheme of things

    In the Vedas, they say that Artha is about generating food, by creating goods and services. While Kama, is satisfying this hunger. In Dharma, we consider the hunger of others and, in Moksha, we outgrow our hunger.

  • When a man loves a woman

    We have always valued a woman dying for a man, but have never valued a man who dies for a woman.

  • India’s erotic tradition

    Ancient texts describe, without any moral judgement, various ways through which women and men can have pleasure.

  • Nachiketa’s question

    Yama said it was a very difficult question to answer, even the gods were not sure of the answer.

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Book Cover: Jaya