Devdutt Pattanaik —

I help leverage the power of myth in business, management, and life.
Myth = Belief =  Subjective Truth = Cultural Assumptions.
Mythology = stories, symbols and rituals that communicate myth.
Latest Articles
  • On Diwali, understanding the nature of wealth through the mythology connected with goddess Lakshmi

    Editor’s note: “The living (sajiva, in Sanskrit) seek food, the lifeless (ajiva) and the dead (nirjiva) don’t. This makes food the fundamental target (laksh) of life. From laksh comes Lakshmi. Lakshmi is food (anna) in nature and wealth (dhana) in culture,” writes Devdutt Pattanaik in his book 7 Secrets of the Goddess (published by Westland). As the goddess associated with ...

  • Land of body parts

    The Buddhists and the Hindus share the idea of the land becoming sacred, when it is connected with the body of a holy being.

  • Ancient incest in the sky

    In the Vedas, long before people knew about gods such as Shiva, Vishnu and Brahma, there was a story of how the god of heaven committed incest with the goddess of dawn, his daughter

  • No definite article in Indic culture

    A word like Satya, does not mean the truth, it means infinite truth. Mithya, doesn’t mean falsehood or interpretations or perceptions, it means limited or finite truth.

  • Who is a Hindu? The forest of sacred stories

    Puranas introduce us to the classical Hindu trinity of Brahma, Vishnu and Shiva and their spouses — goddesses Saraswati, Lakshmi and Parvati.

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