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Author

Speaker

Ilustrator

Mythologist


I help leverage the power of myth in
business, management, and life.

Myth = Belief =  Subjective Truth
= Cultural Assumptions

Mythology = stories, symbols and rituals that communicate myth.



Latest Articles »

  • In justice we trust

    justice

    Humans hope for a world where the crime is seen without factoring in the estate or titles of the accused.

  • Architecture of the Customer’s Body

    indra

    Market Research needs to appreciate how the human body functions.

  • Here comes Narada

    narada

    The tragedy of man is that in the pursuit of Narayani, he has forgotten Narayan. To draw attention to this is the mission of the wily sage, Narada.

  • My faith is My Business  

    yagna

    Religion and business were separated in the West, not so in India.

  • And all came tumbling down

    face

    Human imagination also seeks value. Human imagination also seeks meaning. Nature, however, offers neither explanation nor value nor meaning.

  • Innovating in Forests and Fields

    samaved

    Who benefits from the innovation is a question few really ask.

  • God of Sunday

    surya

    Why was the first day of the week associated with the Sun, no one knows. It is one of those mysteries of history that remain unresolved.

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