Devdutt Pattanaik —

I help leverage the power of myth in business, management, and life.
Myth = Belief =  Subjective Truth = Cultural Assumptions.
Mythology = stories, symbols and rituals that communicate myth.
Latest Articles
  • Love for Notre Dame

    Notre Dame means Our Lady in French. Though popular as a name for the most famous Parisian church, which recently caught fire, it refers generally to Mary, Mother of Jesus, who plays an important role in Catholic mythology and in medieval European history.

  • Hinduism and Buddhism

    How the two religions evolved, and where they differ. A compare and contrast.

  • Dogs of the gods

    In all cultures, certain animals are given high status and low status. In traditional Hindu society, dogs are considered inauspicious.

  • The metaphor of the forest

    To understand Hindu mythology, it is critical to understand the metaphor of forests.

  • For all its noble aspirations, social media is pure business.

    If one reads the Books of Exodus in the Old Testament of the Bible, one realises what happens in markets.

Know this Book

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