Devdutt Pattanaik —

I help leverage the power of myth in business, management, and life.
Myth = Belief =  Subjective Truth = Cultural Assumptions.
Mythology = stories, symbols and rituals that communicate myth.
Latest Articles
  • When a man loves a woman

    We have always valued a woman dying for a man, but have never valued a man who dies for a woman.

  • India’s erotic tradition

    Ancient texts describe, without any moral judgement, various ways through which women and men can have pleasure.

  • Nachiketa’s question

    Yama said it was a very difficult question to answer, even the gods were not sure of the answer.

  • Fake news: Was Sita the first victim?

    In popular tradition, Ram is called Ramachandra. Though he belongs to the Suryavansh lineage, the solar dynasty, his name contains the word, Chandra or moon, to remind one – as per one folk tale – how his nobility gets eclipsed by the moon in the way he treats Sita.

  • Son of an asura

    Because Hiranyakashipu receives a boon from Brahma, he cannot be killed by any human or animal, either inside or outside a dwelling, at day or at night

Know this Book

Book Cover: Shikhandi: And Other Tales They Don't Tell You