Applied Mythology

  • The Mysterious Temple Texts Called Agama

    The Mysterious Temple Texts Called Agama

    Agamas are essentially manuals that were produced to manage temples. It is mainly, though not exclusively, a South Indian phenomenon, where there were vast temple complexes controlled by the Brahmins…

  • Accounting Rivals and Saints

    Accounting Rivals and Saints

    Balancing the Ledgers of Karma, and the Economy: The history of record keeping and accounting in India is the story of Brahmins and Kayasthas, with their skills linked deeply to the cultural & spiritual beliefs, as well as their services to the governments of their times…

  • Seasonal March of Festivals

    Seasonal March of Festivals

    Festivals around the world have a number of intimate links to seasons, legend and history. From Indian celebrations linked to the sun’s path, weather and mythic legends, to Christian reflections of a spring rebirth, seasonal festivals worldwide are a manifestation of each unique culture…

  • Why is Holi celebrated more in north India than south India?

    Why is Holi celebrated more in north India than south India?

    Holi is indeed celebrated mostly in north India, not south India. No one knows the reason why…

  • Indian Knowledge Systems

    Indian Knowledge Systems

    The first list of an educational syllabus in India comes from the Chandogya Upanishad, when the Sanatakumar sages ask Narada what subjects he is proficient in. …

  • A Business Strategy Called Addiction

    A Business Strategy Called Addiction

    Rationally speaking, addiction is good for business, though bad for society…

  • Science Values Doubt Over Faith

    Science Values Doubt Over Faith

    Most people confuse science with logic. Anyone can be logical, even analytical, in establishing causality. But science is about stepping outside the human mind, relying on measurement, comparison and evidence. …

  • Iron of the Asura, Gold of the Rakshasa

    Iron of the Asura, Gold of the Rakshasa

    Where did Ravan get his gold from? Was Ramayana the story of Aryans in search of gold?…

  • Aging Parents as Cost Centre

    Aging Parents as Cost Centre

    In the old days, children were an investment centre, as their success ensure improvement in parents’ lifestyle. Poor parents rejoice in success of children, in whom they invested money and education. But now children have become a cost centre, you can send them to the best schools, best colleges, but you do not expect them…

  • Which Game Are You Playing Today?

    Which Game Are You Playing Today?

    Increasingly, modern society is trying to turn every game into a competitive game, where someone has to be defeated to win. The dopamine rush comes only when you triumph over others. This is the value that we are giving people. …

  • Capitalism and the Alpha Predator

    Capitalism and the Alpha Predator

    In nature, the predator eats the prey, the hound hunts the hare. But in culture, the prey will fight back and will not be reduced to food…

  • Amrit and the Terror of Impermanence

    Amrit and the Terror of Impermanence

    Published 13th May, 2023, in the Economic Times. As the stock market rises and falls, …

  • The Wokeness of Bhasmasur

    The Wokeness of Bhasmasur

    Published on 15th April, 2023, in Economic Times. In the famous miniseries, Game of Thrones, …

  • Forgotten Ballads Of Indian Merchants

    Forgotten Ballads Of Indian Merchants

    Published on 1st April, 2023, in Economic Times. India was famous for trading with Southeast …

  • How Jains Described Chanakya and Chandra Gupta Maurya

    How Jains Described Chanakya and Chandra Gupta Maurya

    Published on 18th March, 2023, in Economic Times. As per popular lore, Chanakya was a …

  • Bhakti Is Devotion? Is Loyalty?

    Bhakti Is Devotion? Is Loyalty?

    Published on 4th February, 2023, in Economic Times. Most family business owners in India prefer …

  • View: Privilege to Saraswati at the cost of Durga & Lakshmi is an old Brahmanical hangover

    View: Privilege to Saraswati at the cost of Durga & Lakshmi is an old Brahmanical hangover

    Published on 21st January, 2023, in Economic Times. In America, the state serves the rich. …

  • Shakti Is Power Within, Durga Is Power Without

    Shakti Is Power Within, Durga Is Power Without

    Published on 7th January, 2023, in Economic Times. In a popular social media short video, …