Interviews

  • For the Children

    For the Children

    Thoughts on how to pass on Hindu ideas from one generation to another…

  • TEDIndia snapshot – Mythology and market

    TEDIndia snapshot – Mythology and market

    Writeup in Hindu Business Line by Shamik Paul…

  • My interview in Sunday Hindu

    My interview in Sunday Hindu

    A chat with Paromita Pain…

  • Interviewing Wendy Doniger

    Interviewing Wendy Doniger

    Not the ‘media-edited’ one that was published in Sunday Midday, 25 Oct 2009…

  • Book Review (7 Secrets of Hindu Calendar Art)

    Book Review (7 Secrets of Hindu Calendar Art)

    Book Review by Giraj M. Sharma (Business World Books)…

  • Audio Interview

    Audio: Interview by Niranjana at the POINT BLANK Show…

  • The real hero of dharma

    First Published : 15 Mar 2009.  in New Indian Express, Chennai. At the end, one is left with two niggling questions. Why, in this anti-hero age, is there no book of Ravan? (Or everyone’s favourite Karna for that matter). The second is, Who is Devdutt Pattanaik? The answer to the latter is far more interesting…

  • The atheist turns to mythology

    The atheist turns to mythology

    Kishore Biyani is a borderline atheist. Yet, he’s got a Chief Belief Officer delving into mythology to shape management at the Future Group…

  • Dr. Devdutt Pattanaik, the Mythological Dude

      From sakshijuneja.com I was introduced to Devdutt at a Power Lunch hosted by a dear friend and editor of Verve Magazine, Parmesh Shahani. How I got invited to something as illustrious as this, is still a mystery to me but I guess having friends in high places can do wonders to one’s ego. Okay I…

  • Rama Sutra

    Verve Text by Sona Bahadur and Mamta Badkar. Published: Volume 16, Issue 11, November, 2008. Being Ram couldn’t be easy. Loathed by feminists, appropriated by politicians, and the only Hindu deity to be worshipped as a king, he remains enigmatic in his complexity. The latest in his series on the Hindu pantheon, Devdutt Pattanaik’s The…

  • Applying Meaning to Management With Ancient Hindu Mythology

    Washington Post Foreign Service.  Monday, January 26, 2009. — Fifteen young managers with a top Indian retail company met in their office basement recently to sip coffee and listen to a talk about their specialty: brand building. The speaker, renowned mythology expert Devdutt Pattanaik, is also the company’s “chief belief officer.” Cupping his chin in…

  • Up close and personal with Rama

    DNA Sunday, October 12, 2008.  It was a coincidence to meet mythologist Devdutt Pattanaik on Dussehra, a day that’s linked with at least two important mythological accounts. “I first need to go down and do the car’s puja. In fact, why don’t you come along?” asked Pattanaik. Car garlanded, puja done, laddoos consumed — sure,…

  • Truth behind the power of myths

    Truth behind the power of myths

    16 Sep 2007, 0104 hrs IST,Atul Sethi,TNN (written in response to the Ram-Sethu or Adam’s bridge controversy) Myths, they say, never die. They only sleep. American poet Stanley Kunitz put it aptly, when he said, “Myths lie sleeping, at the bottom of our mind, waiting for our call. We have a need for them, since they…

  • Reviews of Myth = Mithya

    Reviews of Myth = Mithya

    Tehelka, Oct 28, 2006. Hitch-hikers, here’s your guide to the Hindu multiverse and all the thirty three million deities. Mythology demystified but not dumbed down. Delves for the sat behind the mithya, and isn’t heavy-handed or maudlin about it; there’s real affection in these retellings. ————————————————————————— Hidden Truth: Making sense of the gods and goddesses…

  • Chief Belief Officer

    Have joined Future Group (Big Bazaar et al.) in this exciting and radical new role…

  • When we denounce our myths, we denounce our ancestors

    When we denounce our myths, we denounce our ancestors

    Sunday Times – Mumbai Edition, Times of India Mumbai’s architectural heritage can turn into an occupational hazard if you happen to be walking down a street with Devdutt Pattanaik. Mr Pattanaik, a man of medicine to all outward appearances, leads a secret life as a mythologist. And, come hell or a mob of irate pedestrians…