Applied Mythology

  • Two-way Street

    Two-way Street

    Induction can be equated to the first week of the bride in the new house…

  • Power Exchange

    Power Exchange

    Fear works only until people have another option…

  • When the wallet grows, but not the heart

    When the wallet grows, but not the heart

    As organizations grow, we often think only in economic terms (Lakshmi growth). We not think of the impact on emotions (Durga); the associated loss/gain of power. We do not think of the impact on imagination and thought (Saraswati)…

  • Gazing upon the mythic woman

    Gazing upon the mythic woman

    Like the idol of the deity in a Hindu temple, meaning comes from the devotee…

  • Ignite my hunger

    Ignite my hunger

    To reach out to any consumer, we need to understand human hunger and its triggers…

  • Green-eyed colleague

    Green-eyed colleague

    At the core of the problem is the issue of power…

  • A fair Share

    A fair Share

    Who decides what is fair? Fairness is subjective, not objective…

  • Sunrise, Sunset

    Sunrise, Sunset

    Eventually everyone has to go…

  • A Question of Gender

    A Question of Gender

    The seers did not care much for gender. What mattered to them was the formless beyond the form, the thought behind the thing, the mind behind matter…

  • Charity Inc.

    Charity Inc.

    Charity is classified as dakshina, bhiksha and daan…

  • Innovation or Improvisation

    Innovation or Improvisation

    In India, we need to have a ‘jugaad’ mindset as there is no system that will take care of you when you fall…

  • Global = Western

    Global = Western

    Growth not as regardless-of-people growth but because-of-people growth…

  • A matter of faith

    A matter of faith

    “Sometimes we get away, but not always.”…

  • A Billion Years of Fear

    A Billion Years of Fear

    Understanding the essence of the human potential…

  • Innovation for the sake of innovation

    Innovation for the sake of innovation

    Do you need to innovate?…

  • Goals or Gaze

    Goals or Gaze

    Why do we all want to be like Bharat, kings of the world?…