Business Sutra

Books 13 Comments

BusinessSutra_CoverIn this landmark book, best-selling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business—as apparent in Indian mythology, but no longer seen in practice— accommodates subjectivity and diversity, and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth.

Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi—a battleground of investors, regulators, employers, employees, vendors, competitors and customers; if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi—a playground where everyone is happy.

Brilliantly argued, original and thoroughly accessible, Business Sutra presents a radical and nuanced approach to management, business and leadership in a diverse, fast- changing, and increasingly polarized world.


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  • chirag garg

    Very excited to read this book.

  • Can we pre-order the book?

  • Shri Devdutt Pattanaik is certainly very readable, particularly his depth of creativity in search of subjects and related mythological references and innovatively linking up these pat , traditional point of view with the contemporary thinking.

  • puja senapaty

    Devdutt Pattanaik: Sir I’m eagerly waiting to read your book.

  • Sudip Choudhury

    Finally!! Was awaiting this since end of 2011.

  • Akash Kothari

    Sir, by when can we have a kindle edition for this book ?

  • Abhishek

    Will this book come in less expensive paperback edition also ?

    • Neelkanth Mehta

      please get the hard bound copy. It is a book that you will keep it handy and
      shall read / refer often. i am sharing this as a reader and advantages of
      a hardbound over paperback. The text and font size is good and easily
      readable. Illustrations too are printed clearly and are sharp as are line
      Thank you.

  • Sridhar Gandham

    Hi Devdutt ji, I read your business sutra book, and just want to thank for enlighting all of us with indian tradition and its true meaning. The book is like Bhagwat gita of Business. I would really want you to write your understanding of Gita in one of your upcoming books so that people can truely understand its meaning. Even though Buisness sutra explains lots of concepts of gita it would be nice to have your version.

  • Shreyas Kulkarni

    I want this book in Hindi,as you explain on CNBC Aawaz. It can reach to more people to understand.

  • Siddharth Apte

    Hello. I wanted to know how and where can i attend any seminars or training programs conducted by Devduttji.

  • Saumen Ganguli

    Hello Devdutt,

    Hope u r going great by the grace of God. Purchased Business Sutra Book from book-shop of Indira Gandhi International Airport, Delhi to my last visit to India. I got much content from your video seminars about this book, but still waiting to purchase the same to extend my gratefulness (i.e. swaha) as you made an impact to my thought process to look at business and related processes. Requesting you to write book on BHAGWAT GEETA……awaiting for your response.

  • Mickey

    I m 8 grade student. I have nothing to do with business. But this book Is awesome. Love reading your book. And I like. Your drawing “………….q…………thanks to be such a enlightening writer .