By Devdutt Pattanaik

Chief Belief Officer was a designation created by the Future Group just to draw attention to the value of 'belief' in business. Modern Management Theory is based on the belief that objectivity and logic has all the answers to problems. Belief is subjective truth and is the cornerstone of mythology, and plays a key role in business. Belief can be religious as well as secular. My role is to draw attention to this invisible cultural lever that shapes our decision.

Belief shapes behavior which shapes business. Different beliefs is what makes Europeans different from Americans from Indians from Chinese....both Communists and Capitalists believe wealth will solve all of life's never has, but they keep believing in it, destroying the world in the process first with the Cold War and now with the war against all countries who do not open up their markets to the West.

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