“Leadership coach, consultant and mythologist Devdutt Pattanaik underlined the importance of context and explained his interpretation of the word brand, setting the tone for his talk on ‘God as Brand’. He was speaking at the first of the Knowledge Seminars on day three of Goafest 2015, presented by Star India.
The key message Pattanaik impressed on the audience was that of consistency with the case of Hindu mythology, by decoding gods Shiva and Vishnu as brands. He noted that 2,000 years ago, the concept of Shiva and Vishnu did not exist as we know them today.”