War-room

Published on 31st May, 2019 in Economic Times. Many corporate houses love to have a ‘War Room’ in their office. It is a glamorous and much publicised thing whether you are planning a new strategy or have a special project that needs to be done quickly, often a turnkey project, a market intervention, even an emergency. An interdisciplinary, interdepartmental room, where quick decisions are taken, as in a war situation, becomes the need of the hour. There are charts put on the wall, post-its everywhere, lots of pens, whiteboard markers, and intense discussions to win! But why is a war metaphor used for business? Why ..