Verb

Published on 28th May, 2017, in Mid-Day. In his speech at an industrial conclave, a very reputed and successful businessman said that an entrepreneur needs to know when to create like Brahma, when to sustain like Vishnu and when to destroy like Shiva. He got a standing ovation for linking business concepts to Hindu mythology. However, as a mythologist, I realised the false equivalence. In business, we adore the creator of a business; his images adorn the lobby and there is even Founder's Day enshrined in the calendar of the enterprise. But Brahma, the creator of Puranas, is not worshipped. A contrarian will immediately point ..