Devdutt is one of the most proficient columnists, in India today. He writes articles that link the worlds of mythology to multiple topics, all pertaining to modern-day society. You will find topics that touch the eternal human concerns, not only co-relating to the Indian mythic structure, but also to that of the world. "I started writing and luckily, one of my friends who heard it, put it in the corporate dossier. I started publishing it and the articles became very popular."