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Published on 30th June, 2018, on The Economic Times blog. Business is about efficiency. There is always a great push towards standardised manufacturing and business practices, and a yearning for homogenous markets. However, the reality is that the world is diverse—and so you have to continuously modify and adapt manufacturing, sales and marketing practices to meet the diverse market conditions you encounter in the world. In other words, diversity makes our lives inefficient. This is one idea that no one in the business world wants to admit. Take a look at the US dollar bill. The United States of America is built on the shoulders ..