Krishna consciousness

Published on 19th January, 2020, in Mid-day In America and Europe, one often encounters white men dressed in orange robes, wearing beads and garlands around their neck, vertical marks on their foreheads, holding kettle drums in their hands, singing and dancing—a format that many find colourful, amusing, mildly irritating but harmless. They keep chanting Hare Ram, Hare Krishna. These are members of an international society seeking to bring Krishna consciousness beyond India to the rest of the world. This movement emerged in the 1970s, alongside the hippie movement, when the youth of the world was seeking alternatives to material and mechanistic ways of life offered ..