Business Sutra 6: Measurements

Business, Business Sutra: CNBC, Videos 17 Comments

Telecast on CNBC on 10 July 2010

This episode dealt with the fundamentals of management theory. Every B-school teaches students that what cannot be measured cannot be managed. Implicit in this comment is that there are many things out there that cannot be measured, hence cannot be managed. But is that true? We cannot measure our relationships yet we manage them one way or another. The need for measurement comes from the desire to get to a truth that is independent of human bias, independent of human beings. But is truth independent of humanity. Organizations are a bunch of human beings – so an organization’s truth can never be objective. It will be subjective. It will be informed and influenced by the goalpost and the values one chooses to believe in. While writing this I remembered lines from an Alvar poet (Tamil mystics who lived at least a thousand years earlier): “I wonder who is measuring. I wonder what is measured. I wonder who determines the measuring scale. Are they different or the same?”

Segment 1: What can be measured?

Segment 2: Objective versus Subjective measures

Segment 3: What are you worth?

  • Umakant Shah

    I want to know on which days and time the “Business Sutra” program is telecast on CNBC TV 18.

    • Devdutt

      Saturday noon and 1030 pm….Sunday 8 pm…Tuesday 530 pm

  • Hi Devdutt,

    Found your videos extremely good. Congratulations on that !!

    A small curious question here. I have noticed that you are excellent in explaining what the mythology tells us and how that can be seen in the modern context. But many a times, you stop short of giving a clear solution as in what should be done.

    For eg. in this episode, you talked very less about how can companies correct things to include both objective and subjective realities of measurement in a optimum way.

    Is that deliberate ? Because you only want to define the problem through the lenses of mythology and then let people decide a solution for themselves or was it lack of time in the episode which made you not to delve in to details of how we can solve ?

    Regards,
    Shyam

  • Prashant Dipakbhai joshi

    LIKE THIS VERY MUCH

  • Apurva Gundecha

    ok. So if the reference point f every individual is different, hence their measurement scales, hence the opinions, hence their desires, etc. Whose fulfillment and satisfaction is matters more- CEO’s or client’s/customer’s??

  • RAJAN AGARWAL

    I REQUIRED YOUR BUSINESS SUTRA PROGRAME VIDEO CD, HOW CAN I GET IT FROM YOU I LIKED YOUR BUSINESS STRATRAGY OF EXPLAINING VERY MUCH ,PLEASE REPLY

    THANKING YOU,

    RAJAN AGARWAL
    9831088955

    • Devdutt

      Videos will be out in August

      • subhash naik

        daily i am checking on websites , stillda video cd not out. kindly update on this.

        • Devdutt

          Should be launched by 7 Sept….

        • Subhash Naik

          is your Business Sutra video CD launched. i am desperatly waiting for that one. kindly update me.

          Mob No;9823521455

          • Devdutt

            Yes, it has launched….will put a post for it on site shortly

  • Avinash Gham

    In your episode I could measure Meneka in objective scale of measurement and you always in subjective scale of measurement is my opinion is correct or for sake of episode it is planned?

    In scale of measurement how decision process
    will act and result in the organization is any specific solution

    • Devdutt

      Ultimately all decisions are subjective….but marketed as objective.

  • Sandeep Patel

    Hi,Mr.Devdutt
    I watched only ur final episode on CNBC and I m very much interested in watching all your past episodes of Business Sutra.
    Please guide me how to get CD? Menka Doshi was giving some details of web site on TV but I was unable to write it.Please do a fevour and mail me the same if possible on above given ID.
    Do I get/buy it at Vadodara(Gujarat)?If yes then please give address.
    Thanks
    Sandeep Patel

    • Devdutt

      Write to cd@network18online.com … they will be available in stores by early September…meanwhile all episodes are on youtube

  • Today i have gone through various clipping on ur site & found very usefull for each one & espicially to believe in ourselves. A copy of CD/DVD is requested to disseminate information.
    deepakdang

  • suvarna

    I want dvd or cd of shashrath mba se age all epiosode