Archive for February, 2008 |
 |
 |
|
Corporate Dossier, Economic Times, 25 Feb 2008
It is said that when Vyas narrated the epic Mahabharata, the elephant-headed Ganesha served as his scribe and using his tusk as his pen wrote the epic on palm leave manuscripts. But who read this book? Mahabharata typically comes to us, not in the form of a book, but […]
Corporate Dossier, Economic Times, 18 Feb 2008
One day, states the Bhagavat Puran, the earth-goddess took the form of a cow and went to Vishnu with tears in her eyes complaining how the kings of the earth were exploiting her. Her udders were sore, squeezed by human greed. Vishnu promised to set things right and so descended […]
My first work of fiction based on a slip of a tale from the Mahabharata has just been released by Penguin India.
Corporate Dossier, Economic Times, 8 Feb 2008
All cultural behavior is rooted in the subjective truth that the culture subscribes to. For example, the infamous Indian headshake has its roots in Indian philosophy where truth is contextual: depending on the situation, the answer to a given question can be either ‘yes’ nor ‘no’. Likewise, the Chinese obsession […]
Part of this article was published in Consumer Edge, Times of India, 2 Feb 2008
Usually advertising tends to steer clear from controversial social realities like caste and religion. So it is refreshing to see an television ad that addresses it head-on: the now famous ‘What an idea, Sirji!’ ad of Idea cellular. It draws attention […]
Corporate Dossier, Economic Times, 25 Jan 2008
Vishnu is amongst the most popular manifestations of God in the Hindu pantheon. But curiously, there are very few Vishnu temples across India, the most popular, where he holds his four symbols, the conch-shell, the lotus, the mace and the disc, is that of Tirupati Balaji in Andhra Pradesh […]
